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Greg Pierson Iovation
Greg Pierson Iovation



Journey of an Entrepreneur

Hello there! My name is Greg Pierson Iovation, the co-founder and CEO who established two thriving SaaS enterprises from the ground up. This adventure has been incredible, collaborating with remarkable individuals, cultivating vibrant corporate environments, and satisfying our clientele. Impressively, both ventures were acquired, totaling over $650 million - a fantastic achievement!

Entrepreneurial Roots

Prior to launching my inaugural venture, I was immersed in business consultancy at Accenture. My portfolio included prestigious firms such as Nordstrom, Bridgestone Firestone, and Land's End. Additionally, I hold patents for pioneering device-based reputation systems, a testament to my innovative spirit.

A Recent Venture

My latest entrepreneurial endeavor, Pierson, merged with TransUnion in 2018. This journey has been fulfilling, especially knowing that 20% of our team has been with us for over half a decade. It's heartwarming to see former employees venture out only to return and rejoin our mission.

Fostering a Racing Dream

Parallel to my business pursuits, I've dedicated substantial time to fostering my son's passion for motorsport. Traveling globally to support him in various racing championships has been exhilarating.

Josh's Motorsport Journey

In 2022, Josh embarked on a significant step by joining United Autosports for the World Endurance Championship, participating in the esteemed 24 Hours of Le Mans. His racing exploits have taken him across multiple continents, including the US, UAE, Belgium, France, Italy, Japan, and Bahrain.

In 2023, he continued with United in the World Endurance Championship and ventured into an IMSA campaign with TDS Motorsports, alongside a stint in IndyNXT with HMD Motorsports. Witnessing his development as a racer has been genuinely inspiring.

Looking Ahead

Since transitioning from his role at iovation, Greg Pierson Iovation has been actively investing in startups and offering guidance to fellow entrepreneurs. Always on the hunt for challenging projects and brilliant collaborators, he is open to the possibility of either spearheading a new venture or steering an existing one. For now, he relishes these exciting times.

Portfolio 1: https://gregpierson.com/

Portfolio 2: http://gregpierson.net/



Greg Pierson Iovation

Greg Pierson Iovation

Greg Pierson Iovation leverages his extensive experience to guide and inspire the next generation of entrepreneurs and innovators.